Finished image

UV protection makeup primer addresses concerns
with 7 functions
The just-applied morning look lasts


Product information


A UV protection makeup primer that provides a freshly applied morning look lasting many hours while preventing dark spots from tanning.
Darjeeling & Bergamot Fragrance

Beach Friendly formula. Designed to be environmentally friendly​. Water environment risk assessment.SPF 50+.PA++++.Friction Resistant.Very water resistant Outstanding resistance to water and long-lasting effect.Contains beauty essence (moisturizing) ingredients: sodium hyaluronate.Can be removed with regular makeup remover.Can also be used as a makeup base.Holds makeup in place for eight hours*.Does not easily rub off onto masks, towels, etc.Formulated to prevent breakouts*1.Sweat resistant Resistance to sweat and long-lasting effect

  1. Completed testing to confirm that the product is designed to prevent comedos (which cause pimples) (non-comedogenic testing)*2
  2. Does not constitute a guarantee that all users will be free from comedos (which cause pimples).

※ Based on Kao’s research; Effects vary by person.

  • Beach Friendly Formula. Designed to be environmentally friendly (Water environment risk assessment completed)
  • Friction resistant and resistant to rubbing and friction during the day to stay in place
  • Very Water-resistant. Extremely resistant to water.
  • Environmentally-friendly packaging

Dermatologically tested

This does not constitute a guarantee that all users will be free from allergic reactions.


Prevents oily shine and stickiness to hold makeup in place

Sebum-hunting powder

Absorbs sebum is pores to curb oily shine and stickness


About Sebum Hunter powder

The proprietary sebum-hunting powder quickly catches and solidifies sebum to prevent oily shine and stickiness.
The freshly applied morning look lasts many hours, and makes makeup deterioration in the evening less concerning.

Improves makeup application

The cause of makeup smudging after reapplication, The oils of foundation and sunscreen combine, destroying makeup coating.ALLIE’s new technology, Encapsulation prevents mixing with oil and prevents smudging even when layered over!

No heavy makeup look even after retouching over makeup!

It is the oil in sunscreen that causes makeup to smudge.
By encapsulating the oil, we designed the product so that it does not come into direct contact with foundation, allowing it to be beautifully reapplied over makeup without smudging.

See here for details on the functions of LASTING PRIMER UV


If you are using a smartphone, it is
recommended to watch it in full screen.

How To Use

How to use

1, Apply sunscreen to the forehead, both cheeks, nose (bridge of nose) and chin.2, Apply quickly, drawing large spirals.Blend onto the nose in a circular motion as well.3, Spread in one large direction and blend, then spread evenly over the entire face.4, Apply the product to small areas around the eyes, nose, mouth, and chin with the balls of your fingers particularly gently.

Reapplying over makeup

After taking a small amount on your fingertips, use the balls of your fingers (up to the second joint of your middle and ring fingers)

and spread it evenly across your cheeks, T-zone, and entire face for it to settle.For your nose, tap it lightly. Finally, use your entire palm to gently blend onto your skin.

Product LINEUP

To maintain sunscreen effects, reapply frequently when after wiping off sweat.
The SPF value indicates protection factor against UV-B waves, while PA categories show protection effect against UV-A waves.
SPF values and PA categories are measured by applying 2mg per 1cm based on international standards.
Please take these information into your consideration when selecting a product.

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