Beach Friendly formula
Regulations on UV products
Some countries, regions and beaches are restricting the use and selling of sunscreens containing specific ingredients.
・U.S. Virgin Islands
・Thai National Park
・Hawaii (City and County of Honolulu, Kauai County)
(As of February 2023)
The regulations may possibly change. Please check the local information for updated regulations.
PP with biomass PE
*Excludes GEL UV EX <MINI>, MILK UV EX and TONE UP UV
Reduced plastic (Compared with existing ALLIE’ｓ products)
Using zero emissions electricity
Our factories source 100% of their electricity from renewable energy for use in the manufacturing process of our products*.
* excluding part of products
In order to make ALLIE a product that provides beauty any time, it was necessary to remove the UV absorber octyl-methoxycinnamate (OMC).
Even after removing the OMC we were able to create a gridded network due to the gel agent within the oil layer, making an even coat of UV scattering agent.
This allows the product to keep its UV protection level, SPF50+ and PA++++, while creating a beautiful skin finish.
Highly water-resistant*, friction resistant, and beach friendly formula, yet resists sweat, water and friction!
*MILK UV EX is water-resistant
Non-sticky and silky texture lasts.
COLOR TUNING UV
COLOR ON UV
Evenly adhering film locks in moisture
for a long-lasting moisturized skin finish.
Luminant-brightening pearls evenly adhere.
Beautiful finish from any angle lasts.
To maintain sunscreen effects, reapply frequently when after wiping off sweat. The SPF value indicates protection factor against UV-B waves, while PA categories show protection effect against UV-A waves. SPF values and PA categories are measured by applying 2mg per 1cm based on international standards. Please take these information into your consideration when selecting a product.