Product Design

SUSTAINABILITY

TECHNOLOGY

SUSTAINABILITY

Beach Friendly formula

Designed to be  environmentally friendly​.Water environment risk assessment.Designed taking into consideration product usage leading to leaks in daily life and into the environment during leisure time, eliminating concerns for impact on the water ecosystem.The water environmental impact is evaluated based on water environment risk assessment frameworks with reference to publicly available guidance documents.

Regulations on UV products

Regulations on UV products

Some countries, regions and beaches are restricting the use and selling of sunscreens containing specific ingredients.

Examples of areas regulating  UV products

・Aruba
・U.S. Virgin Islands
・Thai National Park
・Hawaii (City and County of Honolulu,
Kauai County)

(As of February 2023)

The regulations may possibly change. Please check the local information for updated regulations.

Environmentally-friendly
packaging

Environmentally-friendly  packaging

Tube and cap:

PP with biomass PE

*Excludes GEL UV EX , MILK UV EX and TONE UP UV

Exterior packaging:

Reduced plastic
(Compared with existing ALLIE’s products)

Exterior packaging:

Using zero emissions electricity

CO2排出量ゼロ電力の活用

Our factories source 100% of their electricity from renewable energy for use in the manufacturing process of our products*.

* excluding part of products

TECHNOLOGY

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ALLIE`s Technology

In order to make ALLIE a product that provides beauty any time, it was necessary to remove the UV absorber octyl-methoxycinnamate (OMC).
Even after removing the OMC we were able to create a gridded network due to the gel agent within the oil layer, making an even coat of UV scattering agent.
This allows the product to keep its UV protection level, SPF50+ and PA++++, while creating a beautiful skin finish.

SPF 50+.PA++++

01

Resistant to sweat, water and rubbing

friction Resistant.Very water resistant Outstanding resistance to water and long-lasting effect.Sweat resistant Resistance to sweat and long-lasting effect

*MILK UV EX is water-resistant

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02

Non-sticky texture that lasts

Non-sticky and silky texture lasts.

Non-sticky texture that lasts

03

A lasting skin finish

Lasting-beauty. UV primer.

Prevents oily shine and stickiness to hold makeup in place

Sebum-hunting powder

Absorbs sebum is pores to curb oily shine and stickness

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About Sebum Hunter powder

The proprietary sebum-hunting powder quickly catches and solidifies sebum to prevent oily shine and stickiness.
The freshly applied morning look lasts many hours, and makes makeup deterioration in the evening less concerning.

Improves makeup application

The cause of makeup smudging after reapplication, The oils of foundation and sunscreen combine, destroying makeup coating.ALLIE’s new technology, Encapsulation prevents mixing with oil and prevents smudging even when layered over!

※image

No heavy makeup look even after retouching over makeup!

It is the oil in sunscreen that causes makeup to smudge.
By encapsulating the oil, we designed the product so that it does not come into direct contact with foundation, allowing it to be beautifully reapplied over makeup without smudging.

See here for details on the functions of LASTING PRIMER UV

Smooth Gel UV

For a refreshed and beautiful skin finish that lasts

Prevents oily shine and stickiness

Prevents oily shine and stickiness

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Sebum-absorbing powder controls oily shine

Approximately 60 million particles of Dry Ball Powders* in a single swipe prevent sticky skin and hair.

* Calculated from 2 mg/㎝² per use. With ingredients that prevent stickiness on skin

Makes pores less visible for
a beautiful skin finish

Before application, After application

※Finished image

Blur pores with Pore-blurring pearls.

Blue and red pore-blurring pears create a translucent and healthy complexion.
By diffusing light, pores become less noticeable, resulting in a beautiful skin finish.

See here for details on the functions of SMOOTH GEL UV

COLOR TUNING UV

Secret of the pore coverage

See here for details on the functions of  COLOR TUNING UV

COLOR ON UV

Color UV Veil Technology

Achieves SPF50+ and natural coloration at the same time, which is difficult with the existing technology!

data indicating 8 hour

* Based on Kao’s research; Effects vary by person.
COLOR ON UV LUSTER has luster retention effect

See here for details on the functions of COLOR ON UV

GEL UV EX

Evenly adhering film locks in moisture
for a long-lasting moisturized skin finish.

GEL UV EX

TONE UP UV

Luminant-brightening pearls evenly adhere.
Beautiful finish from any angle lasts.

TONE UP UV

Product LINEUP

To maintain sunscreen effects, reapply frequently when after wiping off sweat.
The SPF value indicates protection factor against UV-B waves, while PA categories show protection effect against UV-A waves.
SPF values and PA categories are measured by applying 2mg per 1cm based on international standards.
Please take these information into your consideration when selecting a product.

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