Product Design Having pursued beauty aligned with the times,  ALLIE has developed a formula that allows  you to sustain beauty while also taking  in consideration the environment

Product Design Having pursued beauty aligned with the times,  ALLIE has developed a formula that allows  you to sustain beauty while also taking  in consideration the environment

Product Design Having pursued beauty aligned with the times,  ALLIE has developed a formula that allows  you to sustain beauty while also taking  in consideration the environment

SUSTAINABILITY

SUSTAINABILITY

SUSTAINABILITY

TECHNOLOGY

TECHNOLOGY

TECHNOLOGY


SUSTAINABILITY


Beach Friendly formula

Designed to be  environmentally friendly​.Water environment risk assessment.Designed taking into consideration product usage leading to leaks in daily life and into the environment during leisure time, eliminating concerns for impact on the water ecosystem.The water environmental impact is evaluated based on water environment risk assessment frameworks with reference to publicly available guidance documents.

Designed to be  environmentally friendly​.Water environment risk assessment.Designed taking into consideration product usage leading to leaks in daily life and into the environment during leisure time, eliminating concerns for impact on the water ecosystem.The water environmental impact is evaluated based on water environment risk assessment frameworks with reference to publicly available guidance documents.

Designed to be  environmentally friendly​.Water environment risk assessment.Designed taking into consideration product usage leading to leaks in daily life and into the environment during leisure time, eliminating concerns for impact on the water ecosystem.The water environmental impact is evaluated based on water environment risk assessment frameworks with reference to publicly available guidance documents.

Regulations on UV products

Regulations on UV products

Regulations on UV products

Regulations on UV products

Some countries, regions and beaches are restricting the use and selling of sunscreens containing specific ingredients.

Examples of areas regulating UV products

Examples of areas regulating UV products

Examples of areas regulating UV products

・Aruba
・U.S. Virgin Islands
・Thai National Park
・Hawaii (City and County of Honolulu, Kauai County)

(As of February 2023)

The regulations may possibly change. Please check the local information for updated regulations.

Environmentally-friendly packaging

Environmentally-friendly  packaging

Environmentally-friendly  packaging

Environmentally-friendly  packaging

Tube and cap:

Tube and cap:

Tube and cap:

PP with biomass PE

*Excludes GEL UV EX <MINI>, MILK UV EX and TONE UP UV

Exterior packaging:

Exterior packaging:

Exterior packaging:

Reduced plastic (Compared with existing ALLIE’s products)

Exterior packaging:

Exterior packaging:

Exterior packaging:

Environmentally-friendly  packaging

Environmentally-friendly  packaging

Environmentally-friendly  packaging

Using zero emissions electricity

technology_sec01_img02

technology_sec01_img02

Our factories source 100% of their electricity from renewable energy for use in the manufacturing process of our products*.

* excluding part of products


TECHNOLOGY


allie_bf_movie

ALLIE`s Technology

In order to make ALLIE a product that provides beauty any time, it was necessary to remove the UV absorber octyl-methoxycinnamate (OMC).
Even after removing the OMC we were able to create a gridded network due to the gel agent within the oil layer, making an even coat of UV scattering agent.
This allows the product to keep its UV protection level, SPF50+ and PA++++, while creating a beautiful skin finish.

SPF 50+.PA++++

SPF 50+.PA++++

SPF 50+.PA++++

01

01

01

Resistant to sweat,
water and friction


Highly water-resistant*, friction resistant, and beach friendly formula, yet resists sweat, water and friction!

*MILK UV EX is water-resistant

friction Resistant.Highly  Water-resistant.

friction Resistant.Highly  Water-resistant.

friction Resistant.Highly  Water-resistant.

allie_sales_movie

02

02

02

Non-sticky texture that lasts


Non-sticky and silky texture lasts.

Non-sticky texture that lasts

03

03

03

A lasting skin finish


COLOR TUNING UV

Secret of the pore coverage

Secret of the pore coverage

Secret of the pore coverage

So much can be done with sunscreen only!

So much can be done with sunscreen only!

So much can be done with sunscreen only!

SPF 50+.PA++++.Pore coverage.Tone correction.

SPF 50+.PA++++.Pore coverage.Tone correction.

SPF 50+.PA++++.Pore coverage.Tone correction.

About 7.5 million capsules  spread in one stroke!

About 7.5 million capsules  spread in one stroke!

About 7.5 million capsules  spread in one stroke!

The tone correction effect covers dullness, dark circles under the eyes and uneven skin tone.

The tone correction effect covers dullness, dark circles under the eyes and uneven skin tone.

The tone correction effect covers dullness, dark circles under the eyes and uneven skin tone.

8 hours of shine control and long-lastingness Proven by data.With makeup effects.* Based on Kao’s research;  Effects vary by person.

8 hours of shine control and long-lastingness Proven by data.With makeup effects.* Based on Kao’s research;  Effects vary by person.

8 hours of shine control and long-lastingness Proven by data.With makeup effects.* Based on Kao’s research;  Effects vary by person.

The three functions of friction resistance, sweat and water resistance,  and sebum resistance allow the beautiful finish to last.

The three functions of friction resistance, sweat and water resistance,  and sebum resistance allow the beautiful finish to last.

The three functions of friction resistance, sweat and water resistance,  and sebum resistance allow the beautiful finish to last.

Friction-proof

Friction-proof

Friction-proof

Super waterproof

Super waterproof

Super waterproof

Resistant to sebum shine

Resistant to sebum shine

Resistant to sebum shine

Feature introduction movie

Feature introduction movie

Feature introduction movie


COLOR ON UV

The veil evenly and tightly adheres to skin to stay in place.Color UV Veil Technology

The veil evenly and tightly adheres to skin to stay in place.Color UV Veil Technology

The veil evenly and tightly adheres to skin to stay in place.Color UV Veil Technology

Achieves SPF50+ and natural coloration at the same time,  which is difficult with the existing technology!

Achieves SPF50+ and natural coloration at the same time,  which is difficult with the existing technology!

Achieves SPF50+ and natural coloration at the same time,  which is difficult with the existing technology!

Color UV Veil Technology

Color UV Veil Technology

Color UV Veil Technology

For the cheeks,  which are particularly susceptible to sunburn.

For the cheeks,  which are particularly susceptible to sunburn.

For the cheeks,  which are particularly susceptible to sunburn.

GEL UV EX

Evenly adhering film locks in moisture
for a long-lasting moisturized skin finish.

GEL UV EX

TONE UP UV

Luminant-brightening pearls evenly adhere.
Beautiful finish from any angle lasts.

TONE UP UV

Product LINEUP

Product LINEUP

Product LINEUP

To maintain sunscreen effects, reapply frequently when after wiping off sweat. The SPF value indicates protection factor against UV-B waves, while PA categories show protection effect against UV-A waves. SPF values and PA categories are measured by applying 2mg per 1cm based on international standards. Please take these information into your consideration when selecting a product.

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