Think Sustainability Action

Think Sustainability Action Shino Matsuda Professional surfer


With its plastic-reduced packaging (Compared with existing ALLIE’s products) and Beach friendly formula (Designed to be environmentally friendly), Allie focused on sustainable actions to protect the beautiful ocean.

ALLIE has teamed up with Shino Matsuda, a professional surfer who thinks of the ocean every day, supporting her thought and action on sustainability and working together.

Message from Shino Matsuda

I am now in my third year as ALLIE’s Think Sustainability Action Ambassador after being appointed in 2022.
Since becoming an ambassador, I have been thinking even more about environmental issues.
I am often in nature during my day-to-day practice and training and when I relax, and as well as the ocean, I also have opportunities to visit the mountains and rivers, which I love.
During these times, I feel changes in nature and am taking action by starting with what I can do.
Since I started using ALLIE, I feel that it is protecting me from the sun well day by day and that it is a product that is more friendly to the ocean and nature.
I’m sure that these products are exactly the kind that motivate people to care for and save our beautiful oceans and nature.
I’ll do my part in environmental protection activities more earnestly and learn more with ALLIE while aiming to realize my dreams and goals.

Profile of Shino Matsuda

  • Date of birth: August 13, 2002
  • Birthplace: Chigasaki, Kanagawa, Japan
  • Experiences as an athlete representing Japan:
    - Nippon Surfing Association elite A designated athlete in FY2019-2024
    - Athlete representing Japan for ISA World Championships Team Japan (2019/2020/2021/2022/2023/2024)
  • Main distinguished records: 
  • -2023WSL QS3000 Winner
    ISA World Surfing Games 2023 13th place (highest in Asia)
  • - 2021Placed 17th in WSL Challenger Series ranking and 1st in Asian region ranking in 2021
  • - 2021Placed 5th at MEO Vissla Pro Ericeira in WSL Challenger Series in 2021
  • - 2020Placed 5th at Sisstrevolution Central Coast Pro in WSL #6 QS3000 in 2020
  • - 2019Finished in Japan’s highest place at ISA World Surfing Games *highest place in Asian region
  • - 2019Won in the 1st Japan Open of Surfing in 2019


COMING SOON We will upload a report on the activities and events after they are completed!

See here for our activities in 2023

Product LINEUP

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