ALLIE Beyond just a sunscreen. Creating a new beauty. 我們希望因應隨著時代不斷變化的美, 超越防曬的可能性。  有效防曬, 同時持續提供每個人量身打造的美麗提案。  如果單靠防曬品即可打造美肌妝感, 就能靠近,再靠近,拉近您和世界的距離。  關懷世界,保持美麗。

MUSE

芳根京子 Profession Actress From TOKYO D.O.B 1997/02/28

TECHNOLOGIES

介紹ALLIE 打造多元防曬產品的技術

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查看技術資訊

海洋友善配方

環境に配慮した設計 (水環境リスク評価済)製品の使用による日常生活での洗い流しや レジャー時の環境流出を考慮し、水環境の 生態系への影響が懸念されない設計 国際的な環境影響評価に関するガイダンスの 考え方を参考に水環境リスク評価を行い、 環境影響を判定しています。

防曬品的管制

防曬品的管制現狀

世界上部分國家、地區、海灘逐步管制含特定成分之防曬品的攜入和銷售等。

管制防曬品的地區實例

・阿魯巴
・維京群島(美屬)
・泰國國家公園
・夏威夷(檀香山市郡、可愛郡)

(2023年2月時間點)

法規可能有所變更,請查詢各地區資訊。

包裝使用對環境友善的材質

包裝使用對環境友善的材質

容器、瓶蓋

使用生物塑料

※持采UV高效防曬水凝乳EX (MINI)、持采UV高效防曬乳、
持采亮化UV防曬水凝乳除外

外包裝

減塑包裝(與自社既有品相比)

減塑包裝(與自社既有品相比)

活用CO2零排放電力

活用CO2零排放電力

商品製造工廠內製造時的電力,均使用100%可再生能源。

※部分商品除外

ALLIE為了開發出符合部分國家、地區、海灘法規的產品,必須去除紫外線吸收劑甲氧基肉桂酸辛酯(以下稱OMC)。 即使去除了OMC成分,油層中凝膠劑等的作用也會連結出網格狀的膜絡,形成紫外線散射劑均勻排列的塗膜。 實現兼顧SPF50+・PA++++、美肌妝感、不黏膩的使用感。

ALLIE的技術

ALLIE為了開發出符合部分國家、地區、海灘法規的產品,必須去除紫外線吸收劑甲氧基肉桂酸辛酯(以下稱OMC)。
即使去除了OMC成分,油層中凝膠劑等的作用也會連結出網格狀的膜絡,形成紫外線散射劑均勻排列的塗膜。
實現兼顧SPF50+・PA++++、美肌妝感、不黏膩的使用感。

SPF 50+。PA++++

01

抗汗、水、摩擦不易脫落

極效防水&抗摩擦
海洋友善配方而仍抗汗、水和摩擦!

※ 防曬乳EX為防水

抗摩擦。極效防水 不易脫落的功能。抗汗不易脫落功能

抗汗、水、摩擦不易脫落

02

保持不黏膩的觸感

保持不黏膩的清爽觸感。

保持不黏膩的觸感

SUSTAINABILITY

介紹ALLIE打造多元防曬產品的技術

Think Sustainability Action 相信「持久美肌※,持續美好」的理念。  一抹防曬,為了自己,也為了這個世界。※保養效果或彩妝效果所呈現的肌膚

Show ALLIE’s Sustainability Initiatives

包裝使用對環境友善的材質

包裝使用對環境友善的材質

容器、瓶蓋

使用生物塑料

※持采UV高效防曬水凝乳EX (MINI)、持采UV高效防曬乳、
持采亮化UV防曬水凝乳除外

外包裝

減塑包裝(與自社既有品相比)

減塑包裝(與自社既有品相比)

活用CO2零排放電力

活用CO2零排放電力

商品製造工廠內製造時的電力,均使用100%可再生能源。

※部分商品除外

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World Water Day 2024.3.22

ALLIE hosted an event in collaboration with MERY, a media group for Gen Z!

On March 22, World Water Day, ALLIE held an event in collaboration with MERY, a media group for Gen Z. Singer-songwriter BabyKiy was invited as our guest, and she talked about sustainability and beauty!  We welcomed guests and held an event during which we discussed sustainability in a way familiar to us, such as how Generation Z sees SDGs initiatives.

We also introduced ALLIE’s environmentally friendly design and outer packaging, which uses fewer plastics and gave participants the opportunity to try products out.

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We also held a workshop where participants could customize their bags as they like! The bags were made with lots of love and can be used over and over again, contributing to the sustainability effort to “use precious things for a long time.”  It was a day to think about “sustainable actions around us that can be immediately put into practice.”

Zero Waste Day 2024.5.30

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ALLIE X green bird collaboration project “Zero Waste Day” to clean up the Omotesando/Harajuku area

May 30 was coined “Zero Waste Day” from the kanji characters that can be read as gomi (waste). ALLIE held a cleanup event in the Omotesando and Harajuku areas.

This cleanup activity is part of ALLIE’s upcycling initiative, in which a portion of product sales is donated to environmental conservation activities, and by participating and cooperating in the actual activities, ALLIE embodies its concept of sustainability: “Caring for the world, with every use. For beauty that lasts.”  In addition, ALLIE has been cleaning up trash washed up on the beach every year. However, given the fact that about 80% of the trash that flows into the ocean is “trash from the city,” we decided to focus on cleaning up the streets first this year.  About 30 people, including volunteers from green bird, a non-profit organization that ALLIE works with every year as a cleanup partner, volunteers from the general public, and the ALLIE team started from the entrance of Harajuku Station and went through the Yoyogi Park area, collecting the many pieces of litter on the sidewalks and hidden behind trees and shrubs.

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There were many small objects such as cigarette butts and paper, as well as non-combustible trash such as plastic bottles, cans, and drink cups. When the trash was further sorted and bagged, it filled 13 trash bags!  ALLIE will continue its efforts to be a brand that helps protect the environment through beach and city cleanup activities.

CLEAN PARTNER green bird Official page

NPO green bird: Based on the concept of “a clean city makes people’s hearts clean,” green bird started its activities in Harajuku, Tokyo in 2002. As a volunteer organization in which anyone can casually participate at any time regardless of whether they are an individual, company, or organization, members of various generations have become involved, with 70 teams active in Japan and overseas. The number of participants has exceeded 30,000.

Marine Day 2024.7.15

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A “Think Sustainability Action” event was held at Morito Beach!

On Marine Day on July 15, ALLIE held a Think Sustainability Action event with special guests.

We held a talk session with the guests about their perceptions of the environment and the simple actions they regularly take and had them share the importance of continuing even small things.

Afterwards, participants had the opportunity to try ALLIE products and take part in yoga and meditation sessions.

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The event ended with the guests, event participants and all members of the ALLIE team applying ALLIE sunscreen and engaging in beach cleanup at Morito Beach.

Zero Waste Day (2) 2025.9.10

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ALLIE X green bird collaboration project returns to clean up the Harajuku / Yoyogi Park areas!

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About 40 people participated in the cleanup initiative, including volunteers from green bird, a non-profit organization that ALLIE works with every year as a cleanup partner, volunteers from the general public, and the ALLIE team.

On the day of the event, they started in Harajuku and continued cleaning up along the route leading to Yoyogi Park. “I had never thought there would be so much litter not only on sidewalks but also behind trees and shrubs and along roadsides,” they said, reflecting on their renewed awareness.

The collected trash, including combustibles, plastic bottles, and cans, was sorted out and bagged. The results showed that a particularly large amount of drink-related litter had been collected.

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The total weight of trash exceeded 14 kg, which was a particularly large value according to green bird.

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This gave us an invaluable opportunity not only to collect a large amount of trash but also to become more aware of the environment around us.  ALLIE will continue to take action in the future as a brand that contributes to environmental preservation.

商品系列

○為維持防禦紫外線效果,擦拭汗水等過後請勤加補擦。
・SPF是指保護肌膚不受紫外線B波傷害的防曬功效係數。PA是指保護肌膚不受紫外線A波傷害的防曬功效分類。SPF與PA係數,均透過1cm2塗抹2mg之國際認可測定方式得出,敬請作為選擇產品時的參考。

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