Available at selected stores in limited quantities Unfazed by sweat & UV rays Smooth Milk UV

During the sweaty season, are you concerned about UV protection?  ☑ I feel like my sunscreen is coming off from sweating...  ☑ I’m concerned about the sticky discomfort on my skin caused by sweat...  ☑ I’m concerned about the discomfort from makeup smudging due to sweat...

Smoothly repels both sweat and UV rays. SMOOTH MILK UV

SPECIAL MOVIE

Product Features

Point 01  Sweat-repellent veil  helps repel sweat from skin and  reduces skin discomfort from stickiness    Without pathway within UV film *  Sweat water-based ingredients  Sunscreen agent  Image  *Our previous technology  Skin    With pathway within UV film  Sweat water-based ingredients  Sunscreen agent  Image  Because there is a pathway within the UV film, sweat does not stay and instead is repelled to outside the UV film.  Water droplet image after sweating    Without pathway withinUV film *  *Our previous technology    With pathway within UV film  Less sweat stays on skin as it forms beads thanks to its high water repellency, reducing skin discomfort from stickiness. Skin stays smooth even after sweating.

Point 02 Leaves skin looking clear without leaving a white cast  Without sweat-repellent veil* *Our previous technology ... UV film Sunscreen agent ... Skin Clumps and leaves a white cast  With sweat-repellent veil ... UV film Fine sunscreen agent ... Skin Does not clump and leave a white cast Images are for illustrative purposes  Fine sunscreen agents that transmit light more easily compared to our previous products have been incorporated. Achieves uniform dispersion, which was previously difficult, and suppresses aggregation of the sunscreen agents. As a result, it reduces white cast and delivers a clear skin appearance.

Point 03 Designed with the  skin in mind  Non-chemical sunscreen (Does not contain UV absorber) No added alcohol No added paraben

SHOP LIST  @cosme SHOPPING  @cosme STORE  Amazon  ココカラファイングループ  PLAZA  PLAZAオンラインストア  マツキヨココカラオンラインストア  マツモトキヨシグループ  *Listed in Japanese alphabetical order *Availability may vary by store.

8 Non-sticky feeling lasts for hours Based on Kao’s research. Effects vary by person.  Can be removed with a face wash/body soap Does not easily rub off onto masks, towels, etc. Can also be used as a makeup base (primer)  Very water resistant resistant to water and does not come off  Sweat-resistant Resistant to sweat and hard to come off  Beach Friendly formula Designed to be environmentally friendly (Water environmental risk assessment completed)  Formulated to prevent to breakouts Non-comedogenic tested ※1  ※1 Completed testing to confirm that the product is designed to prevent comedos (which cause pimples). (Does not constitute a guarantee that all users will be free from comedos (which cause pimples).

商品ラインナップ

To maintain sunscreen effects, reapply frequently when after wiping off sweat.
The SPF value indicates protection factor against UV-B waves, while PA categories show protection effect against UV-A waves.

SPF values and PA categories are measured by applying 2mg per 1cm based on international standards.
Please take these information into your consideration when selecting a product.

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