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ALLIE Beyond just a sunscreen. Creating a new beauty. We want to go beyond the possibilities of sunscreen to match the ever-changing beauty of the times. We will continue to propose beauty that tailors to each individual while thoroughly preventing tanning. If sunscreen is all you need for beautiful skin, you will be much closer to yourself and the world. A beautiful finish that lasts while caring for the world.

MUSE

Kyoko Yoshine Profession　Actress From　TOKYO D.O.B　1997/02/28

TECHNOLOGIES

Discover the technologies that allow ALLIE to expand the possibilities of sunscreens

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Beach Friendly formula

Designed to be environmentally friendly​ Water environment risk assessment Designed taking into consideration product usage leading to leaks in daily life and into the environment during leisure time, eliminating concerns for impact on the water ecosystem The water environmental impact is evaluated based on water environment risk assessment frameworks with reference to publicly available guidance documents.

Regulations on UV products

Regulations on UV products

Some countries, regions and beaches are restricting the use and selling of sunscreens containing specific ingredients

Examples of areas regulating UV products

・Aruba
・U.S. Virgin Islands
・Thai National Park
・Hawaii (City and County of Honolulu, Kauai County)

(As of February 2023)

The regulations may possibly change. Please check the local information for updated regulations.

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ALLIE’s Technology

In order to make ALLIE a product that provides beauty any time, it was necessary to remove the UV absorber octyl-methoxycinnamate (OMC).
Even after removing the OMC we were able to create a gridded network due to the gel agent within the oil layer, making an even coat of UV scattering agent.
This allows the product to keep its UV protection level, SPF50+ and PA++++, while creating a beautiful skin finish.

SPF 50+.PA++++

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Resistant to sweat, water and rubbing

friction Resistant.Very water resistant Outstanding resistance to water and long-lasting effect.Sweat resistant Resistance to sweat and long-lasting effect

*MILK UV EX is water-resistant

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Non-sticky texture that lasts

Non-sticky and silky texture lasts

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SUSTAINABILITY

Discover the technologies that allow ALLIE to expand the possibilities of sunscreens

Think Sustainability Action 世界を想い、美しさがつづく※ことを信じて。 自分とこの世界のためにできる、ひと塗りを。 ※スキンケア効果またはメイクアップ効果による肌仕上がりのこと

Show ALLIE’s Sustainability Initiatives

Environmentally-friendly
packaging

Environmentally-friendly packaging

Tube and cap:

PP with biomass PE

*Excludes GEL UV EX , MILK UV EX and TONE UP UV

Exterior packaging:

Reduced plastic
(Compared with existing ALLIE’ｓ products)

Exterior packaging:

Using zero emissions electricity

CO2排出量ゼロ電力の活用

Our factories source 100% of their electricity from renewable energy for use in the manufacturing process of our products*.

* excluding part of products

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World Water Day　2024.3.22

ALLIE hosted an event in collaboration with MERY, a media group for Gen Z!

On March 22, World Water Day, ALLIE held an event in collaboration with MERY, a media group for Gen Z. Singer-songwriter BabyKiy was invited as our guest, and she talked about sustainability and beauty! We welcomed guests and held an event during which we discussed sustainability in a way familiar to us, such as how Generation Z sees SDGs initiatives.

We also introduced ALLIE’s environmentally friendly design and outer packaging, which uses fewer plastics and gave participants the opportunity to try products out.

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We also held a workshop where participants could customize their bags as they like! The bags were made with lots of love and can be used over and over again, contributing to the sustainability effort to “use precious things for a long time.” It was a day to think about “sustainable actions around us that can be immediately put into practice.”

Zero Waste Day　2024.5.30

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ALLIE X green bird collaboration project “Zero Waste Day” to clean up the Omotesando/Harajuku area

May 30 was coined “Zero Waste Day” from the kanji characters that can be read as gomi (waste). ALLIE held a cleanup event in the Omotesando and Harajuku areas.

This cleanup activity is part of ALLIE’s upcycling initiative, in which a portion of product sales is donated to environmental conservation activities, and by participating and cooperating in the actual activities, ALLIE embodies its concept of sustainability: “Caring for the world, with every use. For beauty that lasts.” In addition, ALLIE has been cleaning up trash washed up on the beach every year. However, given the fact that about 80% of the trash that flows into the ocean is “trash from the city,” we decided to focus on cleaning up the streets first this year. About 30 people, including volunteers from green bird, a non-profit organization that ALLIE works with every year as a cleanup partner, volunteers from the general public, and the ALLIE team started from the entrance of Harajuku Station and went through the Yoyogi Park area, collecting the many pieces of litter on the sidewalks and hidden behind trees and shrubs.

There were many small objects such as cigarette butts and paper, as well as non-combustible trash such as plastic bottles, cans, and drink cups. When the trash was further sorted and bagged, it filled 13 trash bags! ALLIE will continue its efforts to be a brand that helps protect the environment through beach and city cleanup activities.

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CLEAN PARTNER　green bird　Official page

NPO green bird: Based on the concept of “a clean city makes people’s hearts clean,” green bird started its activities in Harajuku, Tokyo in 2002. As a volunteer organization in which anyone can casually participate at any time regardless of whether they are an individual, company, or organization, members of various generations have become involved, with 70 teams active in Japan and overseas. The number of participants has exceeded 30,000.

Marine Day　2024.7.15

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A “Think Sustainability Action” event was held at Morito Beach!

On Marine Day on July 15, ALLIE held a Think Sustainability Action event with special guests.

We held a talk session with the guests about their perceptions of the environment and the simple actions they regularly take and had them share the importance of continuing even small things.

Afterwards, participants had the opportunity to try ALLIE products and take part in yoga and meditation sessions.

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The event ended with the guests, event participants and all members of the ALLIE team applying ALLIE sunscreen and engaging in beach cleanup at Morito Beach.

Zero Waste Day (2)　2025.9.10

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ALLIE X green bird collaboration project returns to clean up the Harajuku / Yoyogi Park areas!

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About 40 people participated in the cleanup initiative, including volunteers from green bird, a non-profit organization that ALLIE works with every year as a cleanup partner, volunteers from the general public, and the ALLIE team.

On the day of the event, they started in Harajuku and continued cleaning up along the route leading to Yoyogi Park. “I had never thought there would be so much litter not only on sidewalks but also behind trees and shrubs and along roadsides,” they said, reflecting on their renewed awareness.

The collected trash, including combustibles, plastic bottles, and cans, was sorted out and bagged. The results showed that a particularly large amount of drink-related litter had been collected.

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The total weight of trash exceeded 14 kg, which was a particularly large value according to green bird.

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This gave us an invaluable opportunity not only to collect a large amount of trash but also to become more aware of the environment around us. ALLIE will continue to take action in the future as a brand that contributes to environmental preservation.

商品ラインナップ

To maintain sunscreen effects, reapply frequently when after wiping off sweat.
The SPF value indicates protection factor against UV-B waves, while PA categories show protection effect against UV-A waves.

SPF values and PA categories are measured by applying 2mg per 1cm based on international standards.
Please take these information into your consideration when selecting a product.

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